We now
live in a mobile-first era. That is because most of the users are addicted to
Smartphone and tablets, and it is not going to end.
According
to the Statistical
Data, it is observed that the total number of mobile phone users around the
world is increasing every year. In 2018, the number of mobile phone users is
forecasted to reach 4.93 billion
Consequently,
Businesses will have to focus on making their website – Mobile Friendly.
With the
advancement of new technologies and changing user preferences, a new concept
came into existence known as Responsive
web designs.
Get to know about Responsive web designs
Responsive
web design helps you to optimize your website for both mobile and desktop use.
It has the capability to adapt to any screen size without any hassle. If we
look from the SEO perspective than responsive web designs are worthwhile.
How responsive web design can help your SEO
strategy?
1. Boost your Search rankings
Google is
the king of all search engines. According to Google, responsive web designs are
highly recommended to get noticed on search results. They perform better in
search rankings because they use unique URL rather than different URL for a
separate mobile version of the website.
2. Beating the cost
Earlier,
businesses had to develop two websites for two mediums, one for the website and
one for mobile separately! This would cost double. Also, the site was not fully
responsive; user needs to visit a website through desktop for full visibility
of a website. Your SEO cost also increases as it has to accommodate two
different URL’s instead one.
3. Less data redundancy
When you
develop two different websites for desktop and mobile, a content of the website
remains same though the URL is different. This duplicate content leads you to
bad rankings. Google cannot identify itself which content is most relevant and
that is the content being indexed. Results in lower ranking in search results.
This is
another benefit of the responsive website that can deal with duplicate content.
You can carry out SEO on a single site using single URL regardless of any
device used to view the content
4. Speed optimization
You must
have experienced ‘buffering’ and ‘loading’ of websites when you try to search
clicking on URL. A website takes a longer time to load and you get frustrated
switching off to another site. To overcome this Responsive website are
important. They are dynamic in nature and run a code that optimizes the website
and user can browse at a rapid speed.
5. Boosting social media sharing
Responsive
websites are developed in a way to make the social sharing easy mostly for
mobile users. Though it does not have a direct impact on rankings but helps in
generating traffic. More traffic means more customer engagement leading to
increased search demand for your brand.
Social
media can help SEO, sharing, posting, commenting are an integral part of SEO.
If the user wants to share the content, It will be difficult if your website is
purely desktop-based to share the post, content on a social media channel.
Conclusion
Thinking to develop a responsive website? First get to know who your
target audience is and what you want to convey them with the help of a website.
Further, you can also plan a successful SEO strategy for your website. To
leverage a responsive website and SEO strategy get in touch with us at
Pixlogix
